Website Traffic Basics And Why You NEED The Basics!

The other day I was reading a blog post from someone and they were talking about the basics of building a website. They were talking about how no one pays attention to the basics because they think they KNOW the basics. However, most people who say they KNOW the basics of website building aren’t even USING the basics and don’t even have a website.

So, when I tell you I’m about to cover the basics of website traffic and you immediately think, “Well, Liz, I already know the basics.” ask yourself if you’re getting all the website traffic that you need. If that answer to that is NO!, then you need to come with me and let me teach you the basics.

Are you ready to begin or are you already getting all the traffic you need?

Okay so first things first… I’m assuming that you actually have something to send traffic to. Maybe it’s a squeeze page that you’re using to build your list (this is the optimal thing you should have and be driving traffic to) or maybe it’s to your store or your sales page or your affiliate link or… cheezus… I could go on and on here, but you get the idea.

Some of you will scratch your head and be like, “Liz, why do you have to even say that?”. Well, you’d be shocked at the amount of people who come to me and want to know how to drive traffic and when I ask them what they want to drive traffic to they have no clue. My face when this happens…

Now that we have that out of the way… 

Website Traffic Basic #1: Is IT Ready?

Is what you are wanting to drive traffic to actually READY for traffic?

Does it look good? Is it easy to navigate? Does it have a strong call to action? There is a huge laundry list of things you need to ensure are in order for whatever it is that you’re sending traffic to (be it a squeeze page, a sales page, a blog post, etc.). It needs to have ONE job and that job needs to be clear to the traffic coming to that destination.

Example time: If you’re sending traffic to a squeeze page. You need to make sure you’ve got a good offer there that people will actually WANT and copy that makes them want to get it right NOW, and an easy way for them to get it.Why would you want to go through the effort of driving a bunch of traffic if what you’re driving traffic to isn’t going to get you the results you need!

Website Traffic Basic #2: How Are You Going To Get Traffic?

Now the next step is deciding what route you want to go with getting the traffic.

This is where most people melt down and try EVERYTHING.

DO NOT do that!

I repeat… DO NOT DO THAT!

Is what you need to do is understand there are basically three ways to get traffic.

1. You can buy it.

You can pay for ads on social networks, you can buy advertising space on sites that offer it in your niche, and the list goes on and on.

If you KNOW that what you have gets results (meaning people buy from you, or optin to your list, or whatever result you want) then this is a great option because you will be able to recoup your investment and then some.

However, if you don’t KNOW that what you have gets results then you’re going to spend A LOT of money getting it all figured out.

My rule of thumb with paid advertising is that I won’t use it unless I KNOW I have something that will get results. Meaning someone subscribes or buys or signs up, etc.

2. You can borrow it.

When I say borrow, I mean use the traffic that others can send you. This is where you’ll get affiliates to send you traffic and you pay them a percentage of your profits or pay them for actions their people take. There’s a lot of ways to do this, but you need a product and an affiliate program.

Note: I cover all of this in my Affiliate Program Kickstart Workshop at

3. You can mine it.

This is where most other traffic tactics live. This is where you are doing things to get the traffic. You’re “mining” it. You’re digging for it. Tactics like blogging, social marketing, guest blogging, SEO, YouTube marketing, and the list goes on and on and on and on.

And mining it is where 85% of you will be at.

If you don’t have money to invest in paid advertising and you don’t want to have an affiliate program (or can’t) then this is your only other option. That doesn’t mean you’ll have to do this forever, but this is where you will start.

Note: I cover all aspects of social media marketing on the biggest social media sites out there in various workshops I have. I also cover other “traffic mining” tactics in various workshops I have. You can get them ALL (and future ones too) for one price at

So, that’s a “blanket” explanation of ways to get traffic. Each of the three I listed above have a several strategies within each. There’s literally thousands of ways to get traffic, but at least you know your main options and where you need to start.

Are you buying, borrowing, or mining traffic?

This post is getting a little long, so let me tell you about the last basic thing you need to know when it comes to website traffic.

Listen closely to me because this is KEY!

No matter HOW you decide you’re going to get it you need to make sure that you’re doing SOMETHING to get traffic every single day.




If you’re using paid advertising you need to make sure that your ads are working (stat checking), you need to be testing other ads against your ads to get them working better, you need to be looking for more places to advertise, etc.

If you’re running an affiliate program you want to be working on reaching out to affiliates, creating new promotional tools, etc.

If you’re mining it well that’s hard to say because there’s about a million different ways to mine it, but you need to be “mining” each and every day!

But you get the idea here… You need to be doing something each and every day no matter how you’re driving traffic.

Okay so let’s wrap up our talk on website traffic…

When it comes to the basics of website traffic you need to…

1. Make sure you have something that is ready for it.

2. Know how you’re going to get it

3. Never stop getting it. When you stop driving traffic you stop getting results. PLAIN AND SIMPLE!

Okay so now that I’ve covered the basics, what do you need to know now? What questions do you have?

If you’d like for me to continue on with talking and teaching about website traffic, then I’m going to need you to tell me what you MORE you need. If I don’t hear anything I’ll assume you’re good to go and we will change topics, so if you want to learn MORE about website traffic then leave your comments below or come over to the help desk and let me know what your questions are when it comes to website traffic…

Talk soon!


Liz Tomey is a crazy redhead with an entrepreneurial spirit that shines out in everything she does. Her teachings have helped many create online businesses that fund the extraordinary lives they love. Since 2004 Liz has created and successfully ran many different online businesses in several different niches and shares her passion for online business in hopes to change the lives of those who are searching for a life they truly want to live!

18 thoughts to “Website Traffic Basics And Why You NEED The Basics!”

  1. Wow! What an informative article. One of the best things about traffic that I’ve read. I chose to use Youtube in April and I’m obsessed with learning how to make it work for my business. I would love it if you could share some thoughts and tips that we could use to help get our videos seen by more people on Youtube.

    I love our work Liz.

    1. Glad you liked this. It’s the best breakdown of traffic I think I’ve given. 🙂 I so appreciate your continued and constant support. You’re awesome! <3

      I will add this to the list and the next traffic tutorial will be on YouTube traffic!

      Thanks again, Phil!


  2. Wow, this is a lot of information. Thanks for the way you tell the truth about traffic, not sugar coat it and make it sound easy to get boatloads. So many people just say to throw up any page and then pay for traffic. Or to write a single post/video and the tap will be turned on to your link.
    I’d like to learn more about Twitter traffic, posting and any other means to get traffic from it.

    Thanks again for this excellent article, you have a great voice.

    1. Thanks, Kim! Glad you got something out of it. Twitter is definitely something I can cover. I think I might do a general social media post to help people get started, and then talk about specific ones. I’ve already got a request for YouTube, so I’ll add Twitter to the list too. Thanks again! 😍

  3. Very good insights here Liz, but what method would give the quickest results provided of course that I had a decent enough offer? Most would say fb ads would be the quickest, but that means spending additional $$ and then one needs good copy and that in itself is another skill or some skill together with good software

    1. Hey Graeme! The fastest is always paid traffic. If you don’t have the money for it then you have to go with one of the other two options. Having good copy is a must. If the words or other creative don’t make people take action, then there’s no reason to even send traffic. 🤷‍♀️

  4. Thanks Liz.
    I tend to rush things and do not get the basics. So thanks for the post. Just what I need.
    I have a few Niche websites and am always getting confused as to which traffic suits.
    For example
    Dog Training
    Self Improvement
    Affiliate Marketing
    Any advice on what traffic (Paid and Free) suits
    Thanks. Love your training

    1. Aw! Thanks for your support! I love my “long timers”. You guys are my backbone and why I keep going. Thank you from the bottom of my heart! 😘

  5. Wow, thanks Liz. There is way more to this traffic thing than I had realized.
    I love the breakdown, it makes it easier to understand.
    I am looking forward to the post about Twitter & Co. traffic methods.
    Now back to work on the traffic target.

    1. Thanks, Helene! Going to dive deep into that. However with your membership you have access to ALL of my workshops I’ve done covering all the social media sites. Go through those. Everything you need is there. But only AFTER you guys launch. 🙂

  6. Good stuff, Liz. Thanx!
    The term “mining” makes alot of sense.
    IMO, teaching about mining traffic to affiliate links for newbies would make a very valuable series of lessons.
    Thanx again!

    1. Thanks, Mike! That would make a good series for affiliate marketing. I’m trying to stay pretty general right now. If I do an affiliate marketing series I will definitely keep this in mind. And I probably will do an affiliate marketing series. Been a while since I touched on that. 🙂

  7. Thank you so much for simplifying the basics and cutting all the fluff and information overload off. Indeed there is so much confusion about Traffic generation.

    Would you mind going a little bit deeper by explaining when to use and when not to use each type of traffic and and to which type of business model each one is appropriate.

    Please keep it up. Your insights are very enlightening!

    1. Thank you so much for the kind words! This is a great question, but one with no definite answer. First there are WAY too many variables. I could tell you that email marketing works for ALL business models, but if you don’t have the skills or the money to pay someone with the skills then this is a bad way for you to go no matter what niche you’re in. Plus there are so many niches and business models and unless they were all exactly the same there is no blanket information I could give you. The ONLY way to know if a traffic tactic will work for you or not is to TEST it. Before that see if your target audience can be reached by the method and then if so, test it. Scrap what doesn’t work and keep what does. I know that’s probably NOT the information you’re looking for, but it’s the truth. 🙂

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