6 Old Website Traffic Tactics That Still Work

January 1, 1983, is considered the official birthday of the Internet, but it didn't become popular until the mid to late 90s. At the time of this writing, it's 2022, so we can safely say for over 25 years now people have been using the Internet mostly as it's seen today. I bet your mind instantly started making that old “dial up” internet connection noise and you cringed. If you don't know what I'm talking about be thankful for your youth.

As soon as the Internet became mainstream advertising tactics on it began, and since then we have come a very long way. It's said that banner ads were the first form of Internet ads, but I remember the days of classified ad sites and message boards that predate banner ads, so I'm going to say these were the first forms of advertising. And while a lot of things have changed with technology there are still some “old ways” of advertising that still work to this day, and I highly recommend that you incorporate them into your business. I mean if it's not broke, don't fix it, right?

Here's a list of 6 'old' traffic tactics that you can use to advertise your business and drive traffic into itClick To Tweet:

1. Banner Ads – The first banner ad started in 1994 when AT&T paid HotWire a whopping $30,000 to place banner ads on their site for 3 months. They got a clickthrough rate of 44%. To put that into perspective the industry standard clickthrough rate is now .06% Now banner ads are called display ads and can be bought in a variety of ways but using media buying techniques are the best way to go about getting your banners on popular websites.

2. PPC Advertising – In 1996 pay-per-click (PPC) advertising hit the Internet from Planet Oasis. Today PPC advertising has totally changed and there are various ways to do it. All the way from search ads to social ads you can jump into PPC advertising in many different ways. Some studies even show it's the best kind of advertising because the visitor is already coming to your website out of direct interest. They are seeing your ad, they are interested, and they are coming to your website with interest. Either way after being around for 26 years it's definitely not a tactic to ignore.

3. Search Engine Optimization (SEO) – And then came 1997 when SEO was first used as a term, and SEO has probably changed more than any other tactic I have listed here. We went from “stuffing” a bunch of popular keyword phrases (even if they weren't relevant) and enjoying a ton of traffic to now the most complex system for grabbing (and trying to keep) the coveted top spots in the search engines.

Today SEO works by creating a strategy for your business and consistently implementing that strategy. Things like keyword research to find the correct keywords that will allow you to meet the business goals you have setup. Creating content that your audience and the search engines love. Along with many other components thrown in there. SEO is here to stay and it's a tactic I recommend if you're not in a super competitive niche or if you're in a position to outsource your SEO tactics. With the way search engine are constantly changing SEO can be a full-time job!

4. Affiliate Program Marketing – A lot of people get affiliate marketing confused with affiliate program marketing. While it takes affiliate marketers to make your affiliate program work, affiliate program marketing is where you setup an affiliate program for your business, recruit affiliates, and have them market your products/services for you in exchange for a commission.

William J. Tobin is credited with starting the very first affiliate program in 1989 where he setup an affiliate program for his PC Flowers and Gifts store. It had 2500 affiliates by 1996 and was generating millions in sales every year.

Today affiliate programs are everywhere and it's an amazing tactic to implement into your business to get loads of traffic and sales from the millions of affiliate marketers that are out there. If you have your own products/services that you can pay others a commission on, then this is definitely a tactic not to skip!

5. Email Advertising – There's a story that says a man named Gary Thuerk sent an email to 400 people in 1978 for his company's computers and it resulted in 13 million dollars in sales. So, 1978 had email? I don't know, but it's a great story, right?

The facts are though that advertising via email (either to your own list or by buying email advertising) has worked for a very long time and it's something you should definitely be using in your business in a variety of ways.

Over time things like buying email lists, actual SPAMMING people, and a ton of other tactics have popped up, but the best thing to do now is create a list building strategy to build your own list and use email marketing to meet your business goals which vary in many different ways depending on your business. The bottom line though is email advertising using today's standards and strategies works!

6. Communities – “Back in the day” we had message boards and chat groups that we would use to communicate with others. I can't tell you how many friends and relationships I built in those communities. Supposedly the first message board was created in 1978. 1978 again? I thought the birth of the Internet was in 1983? Anyway, then came forums and they allowed for even bigger communities to develop. In the early 2000s forums were gaining popularity and business owners/marketers were using them to get a lot of targeted traffic into their businesses.

Fast forward to now and the communities we access are different (think social media and communities that you can create), but it's still a tactic that works great to drive traffic if done correctly.

Okay, so now you have 6 different tactics, their back history, and how you can use them today. I hope you've enjoyed this trip down memory lane, but I especially hope this has opened your eyes to tried and tested website traffic tactics that have worked for decades and still do. When you're deciding on traffic tactics that you want to implement in your business we can sometimes get lost in the latest and greatest tactics that often only work short term. Have at least 1-2 “old tactics” in your marketing arsenal to ensure you're putting your efforts into tactics that actually work!

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An Entire Website Traffic Biz!

The other day I shared with you how you can have an entire PLR business that's all ready to go!

If you missed that post you can see it at https://tacoboutmarketing.com/blog/an-entire-plr-business-made-easy

Today I want to show you the same thing, but in a different niche…

The Website Traffic Niche!

I LOVE this niche because there are so many online business owners looking for ways to get traffic into their business, so you have PLENTY of easy to reach buyers at your finger tips.

Now jumping in is the hard part, but I've made it easy with two things.

1. A completely done for you and ready to go website traffic business!

http://readytogosystems.com/sp/your-own-affiliate-system-v2

With this you'll get a ready to go squeeze page (with a monetized download page) to build your list, a special offer to allow you to make-money instantly from every subscriber, and a 30 day email campaign that is monetized with 8 different products you can become an affiliate for.

This thing is a full on business!

2. A PLR package that you can use to market this business!

https://todayinplr.com/website-traffic-plr

Once you get the above system all setup you can then use this PLR content to market it via several different marketing tactics and monetize-it even further!

These two things give you an entire business and marketing plan for that business!

You could use this as your MAIN business or even a business to “cut your teeth on” and learn.

These two things alone are perfect for those of you learning or looking for an extra income-stream so make sure you take a look at them and grab them while you still can.

Note: I am doing PLR content packages for the other Ready To Go Systems also and I’ll let you know about those as I get them done. You can see ALL Ready To Go Systems at http://readytogosystems.com/sp/all

Okay, I just dropped a lot of information on you. 🙂 But, I want to ensure that you see that I have tons of things you can “plug-in” and start using in your business if you're in the Internet marketing/make-money-online niches.

I am super passionate about these niches because #1 my people in these niches (I LOVE you guys) and #2 contrary to what the “gurus” say they are amazing niches to get into to LEARN and profit. I'm in other niches also, but this one has my heart.

So, jump in, build something that will make you-money and once you get good at marketing you can go do ANYTHING you want in ANY other niche you want.

If you have questions, just let me know at LizLive.com!

Talk soon!

Liz

An Entire PLR Business Made Easy!

I just wanted to mention something to you that I was talking about on one of my Facebook Lives last week.

I have a complete ready to go system for those who want to make-money in the PLR niche. You can see that at https://readytogosystems.com/sp/your-own-online-business-v1

You can set that up and have your own squeeze page where you can build your list, a special offer that everyone who joins your list sees after singing up, and an entire 31 day email campaign that is monetized with YOUR affiliate links.

It's all totally “fill in the blanks” and upload. I even have a complete video showing you how to do it step by step.

Now I created a PLR content package that is also on the topic of making-money with PLR and this can be used to market the above once you have it setup. I even have a workshop where you'll be shown how to use ALL the content in this package.

You can see that at https://todayinplr.com/plr-on-plr

So you set your money-making system up, use the PLR content to market it, and boom. 🔥 You've got an entire business and marketing plan.

THIS is what so many of my readers are missing.

You could use this as your MAIN business or even a business to “cut your teeth on” and learn.

These two things alone are perfect for those of you learning or looking for an extra income-stream so make sure you take a look at them and grab them while you still can.

Note: I am doing PLR content packages for the other Ready To Go Systems also and I'll let you know about those as I get them done.

That's it for today… Just wanted to mention that because a lot of people are missing out on how easy I've made this. 🙂

And one last thing… Thanks to all of you who voted in the poll I sent out.

43% wanted the new PLR package on website traffic (Went to work on this today!)

38% wanted a workshop on launching products (This is coming soon)

14% wanted a Ready To Go System for the resale rights niche.

5% of you wanted “something else” and a few emailed me about what they wanted.

I'll do this more often so you all get exactly what you want! This was fun!

Talk soon!

Liz

What Is An Online Business Model And Why You Need One!

When you make the decision to start an online business sometimes you have an idea. More often than not though the idea to start an online business comes before you have an idea for the actual online business you want to start. You just simply know you want an online business and that's it. So, for those of you looking for an online business I want to help you in your search. The best way to get an idea is to look at what online business models are already out there.

First, let's define what a business model is. Dictionary.com defines a business model as: a design for the successful operation of a business, identifying revenue sources, customer base, products, and details of financing.

So, an online business model is the way you will run a certain online business. The things you will do to get it setup, how you will make money with it, how you will get people into it, etc.Click To Tweet

The first thing you need to do is start researching. If you go to Google and search for online business models you will find a lot of options. I recommend you start there and take notes of all the online business models that you find. If you come across one that you don't know about, then Google it specifically. Spend some time researching it so you understand it.

For example, when I did this, I found “software as a service” and had no idea what that business model was, so I Googled it and within about 15 minutes I knew exactly what it was all about.

So, spend some time on Google, do your research, and make a list of any business models that sound interesting to you.

Hot Tip: You can also use sites like Flippa.com to find business models. Flippa.com is a site people use to sell their online businesses, but it's a great research resource too. You may not want to buy an online business, but you can use the site to generate ideas for an online business.

I'm going to save you some time and give you a short list of general online business models right here. Again, if you don't know what one of these is then do some research and see if it sounds good for you.

The Short List Of General Online Business Models

Affiliate Marketing
Digital Product Creator
Physical Product Creator
Freelancer
Dropshipping
Coach/Consultant
FBA (Fulfilled By Amazon)
Service Provider
Developer
Influencer

Now those are general business models and it's by no means a complete list. For each of those there are several different business models you could choose. You'll see this as you start doing some research.

For example, with affiliate marketing. You could create a content site, you could create a funnel, you could create a review site, etc. When you find a general business model that you have an interest in then you need to research and find the specific business model you want to use.

After you've done your research and you've made a big list of business model options, take each option, and write it on a piece of paper. Make a list of things you will need to do to get that business model setup and working for you. Remember Google is your friend, so you may have to research the setup and running processes for each business model on your list.

After you've done this exercise, I recommend that you step back, don't think about it anymore for 24-48 hours. Let it all just marinate in your brain. Do anything except think about all of these business models you've just researched.

Then after 24-48 hours, you will come back and go through all of your pages of business models and notes and throw out any business models that you do not want to pursue. Really think on each one. I know you've put some time into researching each of these but throwing them away is a great exercise to do so that you just get it all out of your mind. You're going to need that “brain space” to choose the business model you actually want to pursue!

Now, at this point you should have just a few business model notes left. Now it's time to make your final choice on what business model you will pick. You can take your time and think on it, however, don't let that keep you from making a decision. Also keep in mind that just because you pick a business model doesn't mean you have to stick with it. Nothing is in stone. Yes, you might spend some time and money on getting a certain business model setup, but that's all part of the learning process. You don't have to stick with something you don't like or want to do. You can always pick a different one if you're not happy with what you're doing. The flip side to that is you also don't want to flip flop between business models. If you find yourself going through a couple and you keep starting over, you're never going to get that end result which is actually having an online business that makes you money.

What I've given you here is a great exercise. It will allow you to thoroughly research different business models to help you make your decision on what business model to start. It will give you ideas for business models. And more importantly you'll end up picking ONE business model to follow. This will keep you laser focused as long as you keep in mind that if it's not related to your business model it doesn't matter.

For example, if you're going to start a blog and use affiliate marketing to make money with it. You don't need to know anything that's not related to that. You can cut through the noise by being very precise in what you give your attention to when you have a fully planned business model.

Hopefully this has given you a plan for how to get started finding your dream business model to get started with for your own online business. If you would like at a few business model options I teach from A-Z then click here. I have coaching programs for several different business models and would love to become your mentor and lead you through creating the business model of your dreams!

How To Get People In The Habit Of Opening Your Emails!

Every Internet business owner looks for ways to generate more income from their email campaigns. Well here’s where it all starts: you need to get people in the habit of opening your emails. 

If your subscribers are not opening your emails, then they’re obviously not going to see your awesome content and strong calls to action.

So how do you get people in the habit of tapping open your emails the second those emails hit the recipients’ inboxes?

Take a look at these seven proven ways…

1. Send Emails When Your Audience Can Take Action 

Since so many people have mobile phones, most folks are almost always connected and monitoring their inboxes. However, just because they’re monitoring emails doesn’t mean they have time to take action on them.

If they open your email and don’t have time to take action, then it’s unlikely they’ll remember to take action later. By that time, their inbox will have filled up with your competitors’ emails. Yikes!

So what you need to do is figure out when your readers are not only online, but they also have time to respond.

Here are four steps you can take to figure out the best time to email your list:

1. See when most of your subscribers originally joined. For example, if a lot of people seemed to join on Tuesday morning, then that’s probably a good time to send emails.

2. Think about your audience. Where do they live? Do they work? If so, what are their work hours? What kind of hobbies do they have and when do they do them? Answer these types of questions, and you’ll get a better idea of when your prospects have time to read emails.

3. Look at when your audience is otherwise active. For example, when are they commenting on your blog or social media pages?

4. Test and track. Ultimately, this is the best way to figure out exactly what days and times are best for mailing your subscribers.

Next…

2. Broadcast Emails Regularly 

The idea here is to get your subscribers used to receiving your emails on certain days at certain times. Indeed, you want your subscribers to look forward to your regular emails.

For example, you might create a regular feature, such as offering a new freemium every Friday. You can bet your readers will eagerly open every email they get from you on Fridays!

3. Offer Your Best Content and Deals 

Sometimes email marketers figure that since they’re offering their newsletter for free, then they can offer content that’s worth zero dollars. That is just the opposite of what you want to be doing. Instead, you should be offering your BEST content to your readers.

Learn this…

You want your readers to be thoroughly impressed every time they open your emails.

That means you should be consistently sending out high-quality content. Every. Single. Email.

You should also be offering your best deals to your subscribers. Reward them for staying on your list by offering bonuses and discounts that they can’t get anywhere else.

4. Build Anticipation 

The idea here is to use your current email to boost response for an upcoming email. You do this by building anticipation, as well as telling readers exactly when to expect the next email.

For example: “Stay tuned, because tomorrow you’ll discover a surprising way to save thousands of dollars on your taxes this year. You won’t want to miss this, so keep an eye on your inbox…”

5. Use Relevant Subject Lines

You can get away with using irrelevant subject lines… once. But once you do one “bait and switch” where the subject line doesn’t match the content, your readers are going to lose faith in you. And that means they’re not going to open your future emails.

Let me give you an example…

Subject line: Here’s your $5487 affiliate check…

Email: If you join my affiliate program today, you could be receiving emails like this every month!

See how that works? You get people thinking they’re getting money, and then you pull a fast one on them. They’re going to be disappointed. They’re going to trash your email. And they might even unsubscribe.   In other words, use only relevant subject lines … not “clickbait” type subject lines!

6. Format For Mobile

More and more people are checking their emails on their mobile phones, which means you need to be absolutely sure your emails look good. Of course if you’re sending text, it’s generally no problem. Just be sure to have plenty of white space, and put links on separate lines so they stand out and they’re easy to tap/click.

And what if you’re sending HTML emails? Then you need to be sure you’re using a responsive design template. This means the design, images and columns should naturally grow or shrink to best fit the user’s device and screen size.

7. Resend Unopened Emails

Most every major email service provider (such as Aweber) provide tools for you to track how many people are opening your emails and clicking on your links. Better yet, these service providers also give you the tools to segment out the people on your list who didn’t open your last email. And that means you can send a follow-up emails to those folks.

Heads up…

Don’t send out same email with the exact same subject line and pre-header (preview) information. It’s possible the recipient decided to simply not open your last email because it didn’t grab their attention. So offer something new—a new benefit, and/or a pinch of curiosity to persuade recipients to open this second email.

Okay so… You just discovered seven proven-effective ways to get your subscribers in the habit of opening your emails. If you apply AT LEAST one of these tactics, you’re bound to see an increase in your open rate and overall conversions. But don’t just choose one method. Instead, put them all to work for you as soon as possible to see what they can do for your response rates!

Need email marketing help? The Email Marketing Kickstart Workshop is ready for you to enroll! If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http://www.LearningIM.com/email-marketing-kickstart-workshop

15 Ways To Get More Clicks Within Your Emails!

I have a question for you… Humor me for a minute. 🙂

Why do you send emails to your list?

Because you want them to take some specific action, such as clicking on a link.

Right? Duh,  Liz! 🙂

But, if you’ve already started up your email list, then you know that subscribers don’t tend to do a lot of clicking. Sometimes they don’t click on the links in your emails. And let’s be honest: sometimes they don’t even bother clicking on your email itself to open it.

🙁

The good news is that you can turn that all around starting today by taking a look at these 15 ways to get more clicks in your email campaigns.

1. Use Images

Big walls of text are boring. You can break up the content by using images. Not only does this make your email more aesthetically pleasing, a well-placed image can also draw your reader’s eyes into the content.

Check out these tips for using images effectively:

Use simple images. Busy images are a turn off, as the viewer doesn’t know what to focus on. Use simple images, such as an image with one or two people or objects

Show happy people. If you’re using images of people, show happy people who are looking at the camera. Alternatively, the people in the photo should be looking in the direction of the text. That’s because your reader’s eyes tend to naturally follow where the subject of a photo is looking.

Place images near important text. This draws the reader’s eyes back into the content.

Next…

2. Write Enticing Subject Lines

We've talked about getting people to open your emails using subject lines, but  you can't get anyone to click on the links within your email if they don't open it! If your subject line doesn’t capture your subscribers’ attention, then they’re not even going to bother opening your email.

Check out these tips for writing enticing subject lines:

Present a benefit. Let readers know what’s in it for them if they open your email. For example: “Eat this yummy food to lose weight…”

Ask an intriguing question. For example, “Are you making these deadly copywriting mistakes?”

Keep it short. Some mobile phones cut subject lines to as few as 25 characters, while other email clients cut them off at around 50-60 characters. So be sure to get the gist of your headline in the first few words to get the click.

Next…

3. Arouse Curiosity

You can use this tactic in three ways:

1. Arouse curiosity in your subject line to boost your open rate. Example: “Do you know this copywriting secret?”

2. Arouse curiosity in the beginning of your email to keep people reading. Example: “In just moments you’ll discover the #1 way to increase your golf drive by 25 yards!”

3. Arouse curiosity near your call to action to get the click. Example: “Find out what million dollar marketers know about creating six-figure product launches. Click here to discover these secrets now for yourself!”

Here’s the next tip…

4. Offer More Information

The idea here is to simply offer something very valuable to your readers, and then offer them more (as a paid product). This valuable thing might be a free report, an app, a checklist, a gear list or even just a really good article.

For example:

“Now that you’ve seen the exact checklist I use to get my membership sites up and running, you’ll want to get your hands on my complete profitable site system. Click here to check it out…”

This will get them clicking for MORE!

5. Segment Your List

The idea here is to create targeted segments of your list so that you can send out targeted content and ads to these specific segments. The more targeted your emails, the more clicks you’ll get.

For example: let’s suppose you have a dog training list. If you segment this list into obedience training, trick training and agility training, you’ll get a much higher conversion rate.

Here are three ways to segment your list:

Send your existing subscribers to another lead page. Each lead page you correct should correspond to a specific segment of your list.

Segment your lists according to what they buy. For example, if someone purchases a book on a particular topic, then you can add them to a customer list that’s targeted to this topic.

Get subscribers to tell you what interests them. You can ask them to simply place a checkmark next to topics that interest them at the time they’re first joining your list, and then segment your list according to interests.

Next…

6. Format for Easy Readability

Here’s the long and short of it: if your email looks hard to read, people will bail on you.

So format for easy readability using these tips:

Use short words, sentences and paragraphs. This creates a lot of white space, and makes it easy for readers to jump in.

Don’t write at a college level. Instead, make it easily consumable for the average reader. What you’re reading right now is an example of making your writing accessible. 

Use a conversational tone. A friendly tone and entertaining comment will keep people reading.

Next…

7. Send a Series of Emails

People rarely buy something the first time they come in contact with it. That’s why you can boost your clicks and conversions by sending a series of emails that all promote the same offer.

For example, create a three-part series called, “The Three Secrets of Selling Your Home Fast.” Each email would explain one secret, as well as provide a link to a related product.

8. Focus on a Single Call to Action

The point is, each email should focus on ONE primary purpose. If you ask people to click on multiple links for multiple offers, your conversion rate will drop. That’s why each email you send should focus on one link and call to action.

However…

9. Include Your Link and CTA More Than Once

Even though each email focuses on one call to action, you need to repeat the link and call to action multiple times throughout your email.

For example:

Include a clickable headline.

Embed your call to action and link in the middle of the content.

Create a call to action button and place it at the end of the email.

TIP: The idea is to tell people to take action and give them the link to do so. Next, give them even more reasons to take action, and then repeat the call to action and link.

Next…

10. Reward People For Taking Quick Action

If you give people a chance to procrastinate, they will. If they leave your email without clicking, it’s unlikely they’ll come back. That’s why you need to create a sense of urgency. And one way to do that is by rewarding people for taking quick action.

For example…

Be one of the first 100 people to act now, and you’ll get a copy of “Online Business Made Easy” absolutely free! Click here to get yours now…

11. Write One-to-One

So many email marketers make the mistake of referring to their “subscribers” or their “list” in their emails. Don’t do this. You want each of your subscribers to feel like you’re writing to them one-on-one.

Here’s how:

Don’t make any references that suggest you’re writing to multiple people. For example, avoid words such as subscribers, list, readers, prospects, etc.

Know your audience. The more you know about them, the easier it is for you to create targeted content that makes them feel like you’re talking directly to them.

Use a conversational tone. Make your subscribers feel like they’re reading a personal email from a friend.

Next up…

12. Be Emotional And Personal

Here’s a simple truth: once someone “connects” with you and your email message, the more likely they are to take action. People do business with those that they know, like and trust. That’s why it’s important to evoke emotion and personality in your emails.

Here’s how:

Tell stories. Not only does a good story evoke emotion, it also engages readers and keeps them reading.

Empathize with readers. Let people know that you understand how they feel about the problem (if you really do understand!).

Get them to imagine the joy of the solution. If people can imagine how good they’ll feel if they solve their problem, they’re more likely to click your link. Tell how it changed your life.

Next…

13. Promise and Deliver Tremendous Value

Sad but true: your prospects are used to people over-promising and under-delivering. You can pleasantly surprise them (and bond them to you like glue, creating loyal customers) by delivering tremendous value.

This includes:

Sending them valuable freemiums that others in your niche are charging for.

Being sure each email you send is in-demand, valuable and high quality.

Sharing some of your best content with your subscribers.

Giving your subscribers things they can’t get anywhere else (such as exclusive deals, tools and content).

Next…

14. Use a Bullet List

A bulleted list of benefits gives you two awesome advantages:

It sets important content apart. In fact, many people are conditioned to looking at bulleted lists, as usually they contain important information and benefits.

Skimmers will take notice. This is a great way to draw a skimmer/scanner back into your content, lead them down to your call to action, and get more clicks.

Next…

15. Test, Track and Tweak

Don’t guess at what produces great results for you. Instead, test, track and tweak every major part of your email.

Now most people know to test subject lines, email openers, calls to action and offers. However, don’t forget to test the design of your email.

This includes:

The overall design or template you’re using, including the layout.

The design colors.

The graphics and their placement.

The call to action buttons (both the design and the text).

Most major email service providers have built tracking tools right into their platforms so you can easily split-test your emails.

Now let’s wrap things up…

You just discovered 15 effective ways to increase clicks across all your email campaigns. These proven methods work for me, they work for countless other successful marketers around the world, and I know they’ll work for you too. But don’t take my word for it – start implementing these tactics today to see for yourself!

Need email marketing help? The Email Marketing Kickstart Workshop is ready for you to enroll! If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http://www.LearningIM.com/email-marketing-kickstart-workshop

7 Mistakes That Are Killing Your Email Results And Simple Ways To Fix Them

It’s a problem as old as old as email marketing itself: a poorly responding list. Sometimes marketers struggle to get clicks, they struggle to get people to open their emails, and they struggle to get readers to take definite action (such as purchasing a product).

Why does this happen?

There are actually quite few mistakes that can kill your results. Are you making one or more of these mistakes too?

Read on to find out…

Mistake 1. Setting Incorrect Expectations

From the very moment someone lands on your lead page or even reads the very first email you send, you should be telling them what to expect with regards to your list.

Specifically, this includes:

What kind of content they can expect to receive. Promos? Special discounts and other deals? “How to” instructional content? Freemiums? Curated content? Some combination of these? Whatever it is, let your readers know upfront what they get.

How often they’ll receive content. People don’t mind getting frequent content, as long as they know to expect it. However, what is a problem is if you email infrequently, such as less than once per week. If you don’t get in touch on a regular basis, your subscribers are going to forget about you. That means they’ll do business with your competitor who reaches out to them more frequently.

Related to this…

Mistake 2. Repurposing Your List

Some email marketers don’t see much of a response from their lists, so they repurpose it. In other words, they start sending content that violates their readers’ expectations. This is a mistake that will kill your results.

For example, maybe you’ve told your list they’ll receive “content and tips” once a week. But then you start hammering them with promos once a day.

Or maybe you have a bodybuilding list that started off focusing on specific lifts, but now focuses almost exclusively on nutrition. You’re likely to see your conversions drop, because current subscribers primarily signed up to get lifting info, not nutrition info.

So how do you fix this?

Obviously, the first step is to plan your list strategy carefully so that you don’t end up repurposing it midstream.

Secondly, if you DO make a major change, then warn your readers. Let them know what’s coming for a few weeks before you make the change. Be sure to also change your lead page and welcome emails to reflect these changes.

Mistake 3. Sending Untargeted Emails

There are actually two parts to this mistake:

The first part is making the mistake of simply not understanding what your market wants.

There are three ways to fix this mistake:

Do your market research. Find out what your market is already buying, and then put similar offers in front of them.

Survey your list. Find out what their problems are and find out what kinds of solutions they’re seeking.

Test your offers. If they don’t perform, find an offer that does produce high conversions with your list.

The second part is making the mistake of not segmenting your list.

You can fix this problem with these steps:

Separate your prospect lists from your customer lists.

Separate customer lists according to what they purchase.

Offer freemiums to your prospects to help you segment by their interests.

Once you have these micro-targeted lists, you’ll be better able to send out targeted content and offers that produce high conversion rates.

Next…

Mistake 4. Crafting Poor Subject Lines

Your subject lines can make or break the success of each email you send. If they’re boring, overhyped or irrelevant, people won’t even bother to open your email.

You can fix this mistake by applying these tips:

Offer a big benefit. Let readers know what’s in it for them if they open the email. (E.G., “Here’s the #1 way to get more traffic…”)

Don’t overhype. It’s okay to make a bold promise if you can deliver big-time within the email, but don’t exaggerate and hype things up. (Here’s an example of what NOT to do: “How To Make $1 million in 48 hours!”)

Use social proof. People are more likely to do something if others are doing it too. (E.G., “Find out why so many smart marketers love this app…”)

Next…

Mistake 5. Ignoring the Pre-Head

The pre-head is that little bit of text that is shown in the message preview, which is accessible before the recipient actually opens the email. If the subject line gets their attention, then they’ll often look at the preview. If the preview doesn’t hold their attention, they’re not going to bother opening the email to read the rest.

Point is, you need to make the first 100 characters of your email absolutely gripping. Tell a story. Present a big benefit. Build anticipation for what’s coming. Make people curious. In short, give people a compelling reason to open your email.

Mistake 6. Making The Email About You

One of the best ways to lose your readers’ attention is to make the email about you. It’s one thing to tell a relevant story about yourself, but it’s another thing entirely to make the entire email about you. When that happens, readers bail out. You can bet they won’t see your calls to action.

So how do you avoid or fix this mistake?

There’s actually a simple “quick and easy” way to ensure you’re making your email about your readers and not yourself. Simply take a look at how many times you use words like “you” versus how many times you use words like “I” or “me.”

HINT: You should use the word “you” MUCH more frequently than words like “I” or “me.” You should be using the word “you” about three times more often than self-referential words.

And finally…

Mistake 7. Offering a Weak Call to Action

Your subscribers can be hooked and engaged throughout your entire email, but you can still blow it at the end by offering a weak call to action (or, worse yet, NO call to action).

You see, people don’t click on a button or link just because it’s right in front of their face.

You need to do two things:

#1: tell them specifically to click on that link.

#2: give them a good reason to click now.

For example: “Click here now to take advantage of this special 50% off pricing – but hurry, this offer ends tomorrow!”

Okay so those are the basic mistakes… I'm sure there are a ton more. 😉

Did you discover that you’re making one or more of the mistakes you just learned about? The good news is that you also learned how to fix these mistakes or avoid them altogether. You can even use this as a checklist of mistakes to avoid the next time you send out an email. Here’s to better conversion rates!

Need email marketing help? The Email Marketing Kickstart Workshop is ready for you to enroll! If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http://www.LearningIM.com/email-marketing-kickstart-workshop

4 Steps To Build Your Email List In 24 Hours

I see a lot of people out there struggling with building an email list and the reason being is because the “gurus” are trying to make it harder than it really is.

It's NOT hard!

You simply dive in head first, get SOMETHING setup, and tweak it as time goes on.

OR

If your first attempt is totally horrible you start fresh and do it better.

So before you even get started here please understand that building your list isn't hard and if you fail at it you can always start over.

Now take a deep breath and repeat that sentence over and over, and then dive into this tutorial.

What I'm going to give you here is a complete tutorial on how to start building your list in just 24 hours from right now.

Ready?

Let's go…

Step 1: Give Em' Something!

What problem does your target prospect have?
What can you create to give them (for free) to help them?

What does your target prospect WANT?
What can you create to get it to them?

This is going to be different for everyone because everyone is selling different things (or you're trying to get people to join different opportunities). But these two questions cover just about everyone.

Once you can answer this question then get to creating “the thing” you can give them for free.

Example: You want to build a email list of people interested in playing pool so you can sell them things related to playing pool. You could create a quick video series showing some “trick shots” they can do to “wow” their friends. And remember… YOU don't have to be the one creating. You could find someone who can do this for you.

Example: You want to build an email list of people interested in building their own website for their business. Create a checklist of what they need to do. Again, you could pay someone to create this for you.

I could go on with a million examples, but you get the idea.

Step 2: Build Your House

When building an email list you need a place to send people to to pick up your free offer. There are different terms for this. A squeeze page, landing page, optin page, etc, but basically it's a page online where you send targeted people to (that has text and your email list form) that entices people to put their information in to get on your list.

There are so many tools and page builders out there now that ANYONE can do this. If you absolutely can't you can also hire someone to do this for you. See there's no excuses here. There is a way to do it all. 🙂

Basically you just need one page to put your text (persuasive words) and your optin form on, and one page as a thank you/download page.

That's it!

Note: An autoresponder service is something you'll need for this step. It's where your leads “live” and where you can email them, and do some other email marketing tricks we will talk about in Step 3.

Step 3: Create Your Emails

Now the above two steps are what we call list building. Step 4 falls under list building too, but this step is all about email marketing.

Email marketing consists of emails that you create and send to your list. You can create one off emails and send to your list about things that make you money or you can create an email series, load it into your autoresponder, and your email list subscribers will get them in the sequential order that you setup.

There's two very important parts to email marketing.

Part 1: Your subject line – If your subject line doesn't get people to open up your emails, they'll never read your emails, and then they'll never click on anything that makes you money in your emails.

Part 2: Your email copy – This is the actual words you put in your email. Generally these are persuasive words that you will use to get people to click on a link in your email. If you can't get people to click you're never going to make any money.

Learning to write emails is a long process. You've got to learn what to write and then practice to get better and better. Is what I recommend you do is either hire an email copywriter or use email templates.

I have a great resource called My Email Templates that will give you 101 fill-in-the-blank email templates that you can use to create all kinds of different types of money getting emails.

You can see them at http://www.MyEmailTemplates.com

Now let's move on to step 4…

Step 4: Build Your List!

Once you have a page up where you can entice people to get on your list, you've got to start sending people to that page.

There are thousands of different tactics that you can use. If you want to start building your list in 24 hours I highly recommend you use paid advertising. Google PPC ads, Facebook ads, Instagram ads, (the list goes on and on and on) are a great way to get targeted people in front of your page and start building your list.

There are many different strategies out there for getting people to visit your email list building site. It's up to you to create a plan, implement it, and be consistent with it.

The minute you stop driving people to your email list building page is the moment you stop building your list.

Okay so to sum this all up…

Step 1: Give Em' Something! – Create something you can give away for free.

Step 2: Build Your House – Build a page to build your list.

Step 3: Create Your Emails – Create emails that get people in front of your money makers.

Step 4: Build Your List! – Use website traffic tactics to get people to your email list building site.

If you follow what I have shown you here there's no reason that in the next 24 hours you shouldn't have a fully functioning list building machine setup and building you your own profitable email list!

I wish you much success on your list building and email marketing journey!

Reminder: Email marketing is probably the hardest part of this entire tutorial. I highly recommend you pick up the My Email Templates package that has 101 fill-in-the-blank email templates in it to help you to start creating emails that get people to open up their emails, read them, and click on the links inside. You can grab access to the My Email Templates package at http://www.MyEmailTemplates.com

Day 7 – 90 Day Facebook Live Challenge

Today the “sun burn drama” continues, but we're moving forward and talking about doing your own Facebook Live Challenge, listening and not listening to your haters, and the real truth behind YOUR competition.

And here’s the replay of the Day 7!

 

The Daily Life Of An Online Business Owner

Okay we are at the fifth and final part of this series, and just as a recap here's what we've covered…

1. How to find a niche that you love and that is PROFITABLE. Both things are vital!

You can see that post at https://tacoboutmarketing.com/blog/do-you-love-your-niche

2. Setting up your business foundation. Another vital component, and you've GOT to do it right.

You can see that post at https://tacoboutmarketing.com/blog/the-biz-foundation-method

3. Monetizing the business you've built.

You can see that post at https://tacoboutmarketing.com/blog/turning-on-the-money-in-your-business

4. Driving the RIGHT traffic into your new business.

You can see that post at https://tacoboutmarketing.com/blog/the-truth-about-traffic

Today we're going to wrap things up by talking about what you need to be doing each day to keep your business running.

Now there are so many different types of online businesses that you can run, so this is going to be different for everyone, but here's what most people will be doing.

Some of things you will do daily, some weekly, some monthly. Is what I recommend that you do is write down everything you need to do and then input it into a calendar.

I have Google Calendar setup for this, and have it set to email me every morning at 5am with my “to dos” for the day. I get an email every day and know exactly what I'm supposed to be doing, and this keeps me super focused and on track!

Alright so let's take a look at the typical stuff and this is in no particular order.

Customer support – It doesn't matter if you're selling your own products, selling products as an affiliate, or just running a content site you monetize with ads. There are real people coming through your business. If you're not selling your own products you will have less customer support than someone who is, but you still need to make sure that your audience has a way to contact you, and that you are responding back to them.

Learning – You can never stop learning. Either you're learning about new marketing tactics and strategies you can use in your business, how to make more money in your business, other ways to make money, and the list goes on and on, but you need to have dedicated time to learning more about running your business.

Content creation – If you have an online business it's in constant need of content. Your content hub for your business foundation always needs content, if you're using social media to get traffic then your social media sites always need content, if email is part of your online business then you need content for that, and the list goes on and on.

Money makers – Every day my first thought in my business is what is going to make me money today? What can I add to my business to make more money? Finding a product to promote as an affiliate. Working on creating a product to sell. Creating a marketing campaign. There are so many things you can be doing, but every day I'm working on something that makes me money either right this moment or in the future. You need to be working on this daily too.

Traffic – Like we talked yesterday. When you stop working on getting traffic into your business, the traffic stops, and you don't make money. Every single day you need to be working on traffic. I typically split my working time in half. Half of the time I have to work I spend on traffic generation. The other half is devoted to everything else.

Now as I said… Depending on your business will depend on what of these things you'll do and how much you will do of them. There are many many many other things too, but you get the idea here.

So back to my advice above…

Spend a week running your business, as you do things, note them. Then take those notes and input everything into a calendar so you have something to look at each day and KNOW what you're supposed to be doing.

Okay… That wraps up this series!

We've covered a ton of information, and I hope you're putting it to use.

If you'd like to see a complete online business built from scratch, and how all of these things work together, I highly recommend that you grab a seat in the Get An Online Business Workshop.

Everything I've covered in this series is covered in this workshop, but you get to see it ALL put into action, so you can do the same thing.

Right now the price is discounted, so make sure you check it out right now before the price goes up again.

You can grab your seat at https://learningim.com/get-an-online-business-workshop-wp

Talk soon!

Liz