Do You LOVE Your Niche?

Hey gang!

The other day I told you about the opening of my latest workshop… The Get An Online Business Workshop!

https://www.LearningIM.com/get-an-online-business-workshop-wp

On Day 1 of the workshop we're going to be starting from the very beginning of building an online business. I've seen a lot of people in niches that aren't profitable and/or that they don't love.

Here's the thing…

1. If you're in a niche that doesn't have buyers, you're never going to make-money in that niche. Do you want an online business that DOESN'T make-money?

Of course not!

You absolutely MUST find a profitable niche to build your business in.

So if you're not making-money with your online business it just might be that you're in a niche that doesn't have any demand.

This is pretty unlikely, but it DOES happen.

2. On that same note you might be making a “little” money in a niche and you've tapped it out. If that IS the case (and it could be likely) then you need to learn to broaden that niche and/or pick a more profitable niche.

3. You have no niche. You've done nothing to build an online business, and maybe you're even stuck when it comes to making the decision on what niche to pick.

If any of this applies to you, then you NEED to grab your seat in the Get An Online Business Workshop!

https://www.LearningIM.com/get-an-online-business-workshop-wp

On Day 1 of the workshop I'll show you how to pick a niche that is PROFITABLE and that you LOVE!

Both of these things are vital…

Yes, you CAN just go into a niche that is really profitable even though you don't like the niche, but how well do you think you'll do if you don't actually like the niche?

I can answer that because I've done it…

You WON'T do well. πŸ™

SO I'm going to show you how to uncover super profitable niches that you either like and know about or would like to know about.

Plus I'll give you several niches that I know for sure are profitable and you can just pick one of those that you LIKE instead of doing the research yourself.

By the end of Day 1 you will know exactly what niche to go into and FINALLY be ready to start build a business in a niche you know will make you-money, and that you'll enjoy for years to come.

Here's the deal though… You've only got a few more days to get into this workshop at the discounted price. In just a few days the price is going to go WAY up, so make sure you grab your seat right now!

https://www.LearningIM.com/get-an-online-business-workshop-wp

Talk soon!

Liz

Day 6 – 90 Day Facebook Live Challenge

I planned on having a nice quiet weekend and then I got invited to a jaripeo. I mean come on… I KNEW there would be tacos at a jaripeo and we all know I can't turn down tacos. I however didn't know it was going to be outside and totally uncovered. So here I am burnt to a crisp, but still showing up for this FB Live.

Here's the official burnt to a crisp photo I posted on FacebookWarning! Serious trigger warning. I look fried and terrible. πŸ˜‚

Besides crying about my sunburn I also gave some really good tips and ideas on how to use FB Lives to promote your YouTube Channel. Pull up a seat, grab something to take notes with, and come learn!

And here’s the replay of the Day 6!

My Content Marketing Strategy Revealed!

Let's talk about traffic!Β  Yay!

I just heard all of your eye balls get bigger. πŸ™‚

I kid…

Okay so my second biggest traffic strategy is… CONTENT MARKETING!

I have used it for years and it has always held steady as my second biggest traffic getter, so I wanted to take just a few minutes today and share it with you.

Below you will find two things. An infographic showing the entire strategy and a video explaining the infographic.Β  It's a short and simple strategy, but there are a lot of steps and know how for each step.

Create content, distribute it, get traffic.

That's the simplest way to explain it, but you still need to…

1. Find out what kind of and topic of content your target audience wants.

2. Know how to create the content.

3. Know what distribution channels you can and want to use.

4. Have things that make you money.

I'm doing a workshop called the Content Marketing Kickstart Workshop and I teach all of this and more in it. You can grab your seat for that workshop at https://www.LearningIM.com/content-marketing-kickstart-workshop

Okay so here is the “birds eye view” of my content marketing strategy, and the video explaining it. If you have questions please leave them in the comments below. πŸ™‚

 

 

How To Write A Welcome Email Sequence For New Subscribers

Good job! If you're reading this then you've done the work! You've created something to get people on your email list. Now what do you send them?

Well the first thing you need to do is create a “Welcome Email Sequence” that will allow you to on-board your new prospects.

Getting everything set up is only 1/3 the battle.

Another 1/3 of the battle is getting your people to know, like, and trust you.

Side Note: So you're not wondering what the other 1/3 is, it's getting traffic to your email list building page and getting prospects to actually opt-in to your email list. πŸ˜‰Β 

Why do you want them to do that?

So they will do the things you want like open your emails, click on your links, signup for things you want them to signup for, buy your products, and anything else you want.

If you get your welcome email sequence right you can have a tribe of people who love you and do what you want them to do.

Don't abuse this new super power. πŸ˜‰

Okay so you might be asking what an email sequence is?

It's exactly what it says it is. A sequence of emails that a prospect gets in an order of your choosing to welcome them into your business.

Side Note: You'll need an autoresponder to pull this off. If you're building your list you probably already have one of these. πŸ™‚

You write your emails and then you load them into your autoresponder.

There are all kinds of email sequences you can create (you can find templates for a different email sequence templates by clicking here), but today I want to talk specifically about a welcome email sequence.

Let's go over the must have emails…

Email 1: The Welcome Email

If you promised your prospect something for joining your email list then this is the email where you want to give it to them. Be it a download page or a link directly to what you offered.

I also recommend giving a little blurb about what they should expect from you going forward.

You can state how often you'll email, content you'll cover, other free things they'll get etc. Your blurb needs to make them WANT to stay on your list and NOT unsubscribe once they've gotten what they were promised. You want them to read the rest of your email sequence and any other emails you ever send them.

Next…

Email 2: The Reminder Email

In the second email I send to my new prospects I usually send it 24 hours after they have gotten the first one and I use it as a reminder email.

I remind them of whatever they signed up for and tell them how to get it again. I then tell them I'm doing this just to ensure that they got what they were promised. I do care that they get what they were promised and this shows them that I care. That helps with the trust aspect.

In this email I also give a little blurb about how I can help them which will make them again want to stay on my list and open my emails.

Hot Tip: You don't have to write pages of content for these emails. “Blurbs” or “chunks of information” is all you need. They don't have all day and unless you're REALLY entertaining they're not going to read a big long email anyway. Keep it short and simple. You can send these people multiple emails with your multiple “blurbs” in them. To get people to know how you can help them and get to know you.

Email 3: The Know You Email

Okay this is when it gets tricky because people really don't want to know anything about you. All they care about is what you can do for them. There's nothing wrong with that.

So we have to get creative and slip in a blurb here and there about our life while also giving them what they want. Although they don't want to know your life story really, slipping in relatable information about you will get them to know and like you. Those are key things, remember?

I recommend you start off your email with a little blurb about you.

What were you doing right before this email? What are you going to do after this email? How has your day gone (keep is positive)?

Example:

Hi there!

So before I head off and go pick up my son from school I wanted to send you this quick email. You gotta love sitting in the car line at school, said no one ever. πŸ™‚ I can't wait for this kid to get his drivers license. Can you relate to being a busy parent, too? I wouldn't trade it for the world, but some days. Whew!

Anyway I wanted to send you (this thing to help you with this thing).

/End Example

There's a short example for you.

The formula here is a small blurb about you + something to help your prospect = Your prospect starts to know and like you which is going to lead to making you money. People buy from people they know, like, and trust. I might have mentioned that a few times now. πŸ˜‰

Next email…

Email 4: The Story Email

Now it's time to really get into the mind of your prospect. Bring in a short story that is about you and related to what you're helping them with.

For example in one of my “story emails” I talk about losing my mom and how having my own business allowed me to take care of her while she was sick. A very true story, but I use it to really hit people with how having your own online business can give you freedom when you NEED it and you want it. This is all related to my niche. You need to use this tactic for your niche.

Something I want to mention before we continue on. You don't have to use email 5 right away. You could do a couple of Email 3 and Email 4 in a row, and then incorporate Email 5 from below.

Email 5: The Trust Email

In this email you need to get your prospects to trust you. As they get to know and like you they will start to trust you, but you need to do more to get them to really trust you.

This is the last key in getting them to spend money with you or signup for things you recommend.

So, how can you establish trust in this email?

* Do you have social proof to backup your expertise or your offers? Then take screenshots and share those in an email. Do this in a conversational way and not in a “oh look at me” tone.

* Always tell them how to get in contact with you and be prompt on replies. People want to deal with people they at least “feel” they can contact. By having an easy and fast way to contact you, that will make your people trust you.

* Create an email that talks about mistakes you've made related to the topics you talk to your prospect about and be very transparent with them about the mistakes. They need to see you're a human too.

* Do a “behind the scenes” email. Show pictures and videos of your life that is related to the topics you talk to your prospect about.

Anything you can think of to create trust needs to go into your trust email, but only use one option per trust email you create.

I do recommend you do at least one more Trust Email here before ending your welcome email sequence.

A few more tips before we wrap things up here.

There is no hard and fast rule for how many emails should be in your “Welcome Email Sequence”. Maybe it's 5 or 10 or even more. Create a “Welcome Email Sequence” that WORKS. That's what matters. I want to give you some more ideas of other things you can mention in your “Welcome Email Sequence”:

1. Tell them to create a folder in their email to keep all of your emails in. This will have them looking for your emails and keeping them to go back to.

2. Introduce your social channels to your prospects and encourage them to follow you on the ones they use.

3. If you have a page that has all of your products and services listed you could mention it to introduce them to your products and services.

4. Create a “recap” email after your last email in the sequence. This email could include what they signed up for, what to expect from you, how to keep up with you, etc. It's simply a recap email of all the emails you've sent them in your welcome sequence.

This kind of email works well because things you tell your prospect don't always stick with them. You've got to talk about them repeatedly.

5. Unexpected freebies that are related to your niche. Everyone loves a good surprise! What can you give your prospects to help them?

By the time your prospects get through your welcome email sequence they will know, like, and trust you and be ready to do the things you want them to do.

The “Welcome Email Sequence” is the secret sauce that so many miss in their email marketing. Make sure you create the best one you can and review it from time to time as you become more knowledgeable and edit as needed.

I wish you much success in your email marketing journey. If you'd like save a tone of time and use fill-in-the-blank templates for every email sequence you'll ever need I highly recommend the My Email Templates package at http://www.MyEmailTemplates.comΒ 

Day 5 – 90 Day Facebook Live Challenge

The weekend is here, and there's not much going on, BUT we're still showing up and doing our Facebook Live! Today I'm talking about what's coming in future Facebook lives and of course encouraging you to come join the FB Live Challenge too!

And here’s the replay of the Day 5!

[LizTomey] 6 Hours Left – HUGE Price Increase Is Coming!

Hey!

Liz Tomey here from BackpackBusinessLifestyle.com and this is just a quick note to let you know this is your last chance to get the special launch pricing for The Online Workshop Profits Blueprint LIVE Workshop!

https://www.BackpackBusinessLifestyle.com/sp/online-workshop-profits-blueprint

In just six hours the price goes up by $60 for the Attendee option and goes up $130 for the PLR + Attendee option, so NOW is this time to grab your spot.

This is going to be an amazing workshop that you'll be able to learn one of my BIGGEST money-making strategies and be able to use it IMMEDIATELY after I show you what to do.

No matter your experience, if you have list or following, or any of those other obstacles matter. I'm showing you how to do it all from scratch!

So, take a few minutes, grab your seat, and come learn an amazing way to make BIG pay-checks from the strategy I've been using for years!

https://www.BackpackBusinessLifestyle.com/sp/online-workshop-profits-blueprint

Talk soon!

Liz

—–
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Join the Team Tomey Facebook Group at http://www.TeamTomey.com

IMPORTANT: Email Disclosure –

Email Disclosure


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8 Profitable Email Ideas To Send To Your Email List

You're sitting at your computer trying to think of an email to send to your list, and absolutely nothing comes to you.

How many times has that happened to you?

I've been using email marketing for a very long time, and to this day I still time struggle with what I should send to my list other than a promotional offer or my latest blog post.

Today I looked through my email stats and picked out what emails have done the best for me over the years and I came up with 8 winners. You can use any of these 8 ideas to create your own email to send to your list.

Let's get started…

Email 1: The Q&A Email

Do you have questions that come in from your readers? Take a question, answer it, but send the question along with your answer as an email to your entire list.

Put in some serious effort answering the question because if one person has that question there are probably a lot of people who have that question or a lot of people who don't even know they need to know that information.

You could put a call to action in this email, invite your readers to send you questions, etc.

Email 2: The Tools Emails

Are there a few to several tools that you use in your niche? List them out, describe what each one is used for, and create an email to your readers with your list of tools. You could make this a profitable email by getting your affiliate link for the tools if the tools you use have an affiliate program available.

I do this and send out the same email (I update it if there are any changes.) once every 6 months. This is an email you can use over and over as you use new tools, change tools, and get new readers.

Email 3: The How Can I Help Email

People joined your list for something. Maybe it was a discount for your store, maybe it was to get a free cheatsheet, or 1 of 1,000,000 other things. But there is something you can do to help your readers. Don't know what it is? Then ask them!

Create an email to check in on your readers and ask them if there is anything you can do to help them. This shows you care and establishes trust with your readers which is a HUGE key to getting them to buy from you.

Email 4: The Quick Tip Email

Can you think of something quick you could tell your readers that would help them? Type up a short email with your tip in it and send it out.

I recently did this with a new Facebook friend's list manager I found. It's free to use, I loved it, so I did a very short video on how to use it, and sent out an email to my list with why they should be doing it and a link to the video. Super easy and they loved me for it.

Email 5: The Featured Content Email

Do you have a blog or a place on the Internet where you create and post your content? Then take your top 3-5 pieces of content, create an email briefly describing each piece of content with links to them, and send it to your list.

You could also do it by topic. I'm currently working on an email that will point my readers to my best email marketing blog posts. My blog posts always point to something that make me money so the email should bring some sales in, AND show my people my deep knowledge.

Email 6: The Preview Email

If you're currently working on a product or service that you want to launch or if your network marketing program has some updates you could send out a preview email to your list.

Talk about what's coming, take pictures or videos if you can, and send out a preview email.

Email 7: The Rate Me Email

You need to keep your finger on the pulse of your email list and the best way to do that is… ask them what they think.

You can put together an email telling your readers that you're trying to help them with XYZ, and then ask them to rate their experience with you.

You could do that with a simple feedback form, or any of the hundreds of tools out there that will allow you to do that. This is a great way to work with your list and make sure you're meeting their needs!

Email 8: The Success Story Email

Do you have a success story about yourself that is related to your niche? Maybe it's related to your product or maybe it's related to a product you're an affiliate for. Type up your success story and email it to your list. This could encourage them to buy what made you successful or simply inspire them. Either way you're helping them!

Okay so there you go… 8 different emails that you can use to send an email to your list. Pick one and email your list right now!

Need more help with writing emails? Then I highly recommend you pick up the My Email Templates package that has 101 fill-in-the-blank email templates in it to help you to start creating emails that get people to open up their emails, read them, and click on the links inside. These will help you create any kind of email you want and quickly! You can grab access to the My Email Templates package at http://www.MyEmailTemplates.com

Day 4 – 90 Day Facebook Live Challenge

On day 4 we took this show on the road, and I got mobile! One of the things I want to do in this Challenge is make sure that I'm totally mobile. Mainly so I have ZERO excuses to NOT make it my 90 days! πŸ˜‰

Today we talked about focus! Specifically MAKING yourself do the work and staying focused on building your online business. JUST ONE to get you started. I gave some tips and even talked about my own struggle with focus and what I do to pull myself back in.

And here’s the replay of the Day 4!

Stop Trying To Be Awesome On YouTube!

I don't know about you, but I have consumed a lot of information over the years on getting traffic from YouTube, and it LOOKS really hard.

There's just so much you have to know, and so many technical skills you have to have, and all this equipment, and a great place to shoot videos, and on and on and on.

It's enough to make your brain melt out of your ears from information overload!

I truly thought it would be hard until I just started actually DOING it.

Here's the deal…

You don't have to have a bunch of expensive equipment to get started.

All that stuff about lighting, big expensive cameras, a “cool” looking space to shoot your videos, and all that stuff is important, and your videos WILL be better, but when you're just starting out all you need to do is pay attention to the light you're in and use your cell phone to shoot the videos.

You can shoot great videos with a cell phone, and a cheap video editing app.

As time goes on, you will get the “cool video” stuff down, and that's when you start upgrading to better equipment and software. You don't have to have it ALL to get started though.

Here's a few tips for getting started easily with your video creation…

If you're at home you can shoot your videos in a well lit room. Just walk around doing a practice video until you find a spot that doesn't throw shadows on you.

Or if you can find natural light by a window that's even better. You'll find that certain times of the day are better than others for good lighting. Test this at different times of the day.

Once you find a good spot and the right time of day to record in, you can use your cell phone and a tripod or “selfie stick” for it to hold it steady. Don't be a “shaky” video creator. πŸ™‚

That's it… Just start there.

Now here is where your focus needs to be when you get started. These things are the MOST important parts of using YouTube for traffic…

1. Having a great looking channel that is optimized for your audience.

2. Knowing what videos your audience wants to view.

3. Knowing how to make sure your videos are optimized so that your audience finds them when searching on YouTube.

These are the things you need to focus on learning if you're just getting started.

You don't have to be AWESOME to get started, you just need to start learning and using the the three things I just listed. Those are the real keys to success with getting traffic from YouTube.

Once you've done 10-20 videos then you can start upping your video game. Invest in a few pieces of equipment, find a great video editing software, and start making your videos better.

Every time you do a video, or educate yourself about making better videos, you're going to get better and better at it, but pay attention to the things that matter the most to get you started.

Simply put… Stop trying to be awesome on YouTube, for now. πŸ™‚

If you'd like to learn everything you need to know to start getting traffic with YouTube, I highly recommend that you go through the YouTube Traffic Takeover Workshop atΒ https://www.LearningIM.com/youtube-traffic-takeover-workshop

You'll learn all about video creation, building your YouTube channel, optimizing your videos so they actually get you traffic, and so much more. Grab your spot at https://www.LearningIM.com/youtube-traffic-takeover-workshop

The Big List Of Email Template Resources

I talk a lot about email marketing. How powerful it is, how to use it, etc… But the biggest thing I preach is that you have to be constantly learning about it.

You need to know the fundamentals and then you need to keep learning new strategies and using them on your lists.

The best way to do this is to use other people's email templates. I buy every single email template package I can get my hands on for this reason. It allows me to not only learn, but every time I go to write an email I go to my folder full of these templates, poke around, and before long one hits me and I'm off and using it.

I've created this post so I can give you an updated resource page of the best email templates out there. Some are just subject line templates, but most are full on email template packages that you can use for various things…

Sales emails, affiliate marketing emails, welcome sequences, and everything in between.

Take a look at the resources, grab what you need and come back here anytime you're ready for some new email templates to power your email marketing.

Here we go…

My Email Templates – Of course I've got to kick this list off with my own personal email templates package. πŸ™‚ This is a massive package giving you 13 different template sequences. See it at http://www.MyEmailTemplates.com

Email Game Plan – This is a killer little product. You get 12 different email campaigns that you can use to create your own email campaigns. And these aren't just garbage thrown together. These are proven winning campaigns! See it at http://www.LizTomey.com/EmailGamePlan

1107 Subject Lines – Subject lines are curtail to getting people to open your emails. This is a MASSIVE subject line swipe file that I have used over and over and over again! See it at http://www.ThisKicksButt.com/1107EmailSubjectLines

IM Emails – Kevin Fahey is one of the biggest known marketers in the Internet Marketing industry and he has taken over 400 of his personal emails and put them in a cool little software that allows you to search through them, see open rates and lots of other information. Pick an email from this, use it as a template to create your own, and off you go! See it at http://www.LizTomey.com/IMEmails

DFY Monthly Emails – This is such a killer resource. Not only do you get email templates RIGHT NOW, but it's updated each month with MORE email templates. This is for those of you in the Internet marketing/make money online niche only, but these are great email templates! See it at http://www.ThisKicksButt.com/DFYMonthlyEmails

Eagle Emails – Emails written by an actual email copywriter. What I really liked about this one is all the training it comes with. You learn how to use the emails, how to work with swipes and templates, etc. See it at http://www.ThisKicksButt.com/EagleEmails

Okay that's it for now… As I find and buy more of these I'll update this list and share the ones I like and that I think you can use here. Make sure you're on my list so you can get updates about this post!

If you have recommendations for email templates you like PLEASE let me know about them. πŸ™‚