But, Where Do I Send The Website Traffic?

And we’re back in action… Over the last few weeks, I did a launch and then ran into some huge technical issues. I’m still battling those, but I’ve got a handle on it and now have time to get back to the website traffic tutorials.

I have created the first one where I went back and started with the barebone basics. Even if you think you KNOW the basics, you probably don’t, so make sure and read that one before continuing. You’ll be surprised how well I’ve laid “traffic getting” out in its simplest form…

You can see it at https://tacoboutmarketing.com/blog/website-traffic-basics-and-why-you-need-the-basics

Now that you have all that knowledge in your head and you’ve decided HOW you want to drive traffic, then your next step is to decide WHERE that traffic will go.

For 99.1% of you that will be to a squeeze page… Sometimes called a lead capture page, landing page, etc., but this page has ONE job. To get people on to your email list.

Why?

Because once you have an email list you can email that list and send them to anything you want!

For example, let’s say you’re an affiliate marketer in the gardening niche. You just found a new product that you can be an affiliate for, and it looks like it will be a good seller.

You could do all kinds of stuff to get traffic to your affiliate link, but if you had an email list, you could bang out an email, send it to your list, and instantly make money.

One more example…

You have your own t-shirt line and you just thought up a killer design for your line. If you had a list of people who joined your list to get discounts you could bang out an email with your new design and a new discount code, and BOOMagain… you’re instantly making money.

I’ve been racking my brain trying to think of a business model where driving traffic to a squeeze page shouldn’t be THE #1 thing you drive traffic to.

Why not spend your time driving traffic to ONE thing instead of several different things?

Setup a squeeze page offering something that your target audience would love to have for free (discount code, special access to a Facebook group, a quick read PDF, etc.) and promote that heck out of that thing.

Then when you have something that could help those people and make you money, send out an email and you have instant traffic.

Now, if you’re just getting started, I highly recommend you have ONE squeeze page, get it working, and actually get good at email marketing.

Then you can create additional squeeze pages to capture different people who weren’t interested in your offer or who didn’t see it.

Let me give you an example…

One of the niches that I’m in is the Internet marketing niche. There are so many topics in this niche. So many problems that I know how to solve. So, if I was just getting started, I would probably create a squeeze page that gives away a checklist of several different Internet marketing tactics.

Why?

Because I’m building a general list and want to get as many people interested in the topic as possible. So, a general overview of Internet marketing would be perfect to entice people to get on my list.

Now once I had that working well, I could create another free offer or discount offer or whatever for my niche and start driving traffic to it too.

I would then be driving traffic to that squeeze page too, but I’d still only be driving traffic to squeeze pages and emailing my lists to get them to anything else that makes me money.

Here are a few diagrams showing you the “getting started” version of having ONE squeeze page, and then the “as you grow” version showing multiple squeeze pages.

Now, my big huge mega point here is that you absolutely NEED a GOOD squeeze page, and you that’s the ONLY place you need to be driving your traffic to. Get people on your list. Then you can use email marketing to get those people to anything you want…

Note: If you have multiple squeeze pages you'll split your “traffic driving time” between all of them.

Now, I do have an entire workshop that shows you how to create the perfect freebie to get people to get on your email list, how setup your own squeeze page and a few other pages you’ll need, ways to make money from your list, and even how to get your first 1000 subscribers in 90 days! If you don't know how to start building your list then you need it!

You can see that workshop at https://learningim.com/list-building-kickstart-workshop-w

Okay, so hopefully this little tutorial has taken even more stress of running your business off your shoulders. When you have ONE thing to promote… squeeze page(s)… you can put all your focus on it and see much more success. You can use multiple traffic tactics, and in all save so much time!

Isn’t this better than trying to individually promote all the different things in your online business to make you money? Wouldn’t it be nice to be able to put things in front of your list multiple times (it is said it takes 7-10 times…or more… for people to see something before they buy it) so you can make the most money?

Yes!

And…

Yes!

So, take the advice I gave you here, go create a squeeze page, and put all of your traffic driving focus on it.

Now I have taught you all about website traffic in general, where to drive your traffic, and now it’s time to start talking strategies! The next several posts in this series will all be tactics that you can use, so stay tuned.

Oh… One last thing… Above I stated that once you get people on your list you need to email them to get them in front of the things that make you money. That’s called email marketing. What I have explained above is list building, and that’s two separate things. I will circle back after I get through the traffic tutorials and start talking about email marketing, so don’t worry… I’ll cover all of that too ASAP! But if you want to learn it RIGHT NOW I’ve also got an entire workshop on email marketing that you can instantly begin learning from me with. You can see it at https://learningim.com/email-marketing-kickstart-workshop

Okay, so after reading all of this… Comments? Questions? Leave them below and I will answer you. Seriously… I will help you! 😉

4 Steps To Build Your Email List In 24 Hours

I see a lot of people out there struggling with building an email list and the reason being is because the “gurus” are trying to make it harder than it really is.

It's NOT hard!

You simply dive in head first, get SOMETHING setup, and tweak it as time goes on.

OR

If your first attempt is totally horrible you start fresh and do it better.

So before you even get started here please understand that building your list isn't hard and if you fail at it you can always start over.

Now take a deep breath and repeat that sentence over and over, and then dive into this tutorial.

What I'm going to give you here is a complete tutorial on how to start building your list in just 24 hours from right now.

Ready?

Let's go…

Step 1: Give Em' Something!

What problem does your target prospect have?
What can you create to give them (for free) to help them?

What does your target prospect WANT?
What can you create to get it to them?

This is going to be different for everyone because everyone is selling different things (or you're trying to get people to join different opportunities). But these two questions cover just about everyone.

Once you can answer this question then get to creating “the thing” you can give them for free.

Example: You want to build a email list of people interested in playing pool so you can sell them things related to playing pool. You could create a quick video series showing some “trick shots” they can do to “wow” their friends. And remember… YOU don't have to be the one creating. You could find someone who can do this for you.

Example: You want to build an email list of people interested in building their own website for their business. Create a checklist of what they need to do. Again, you could pay someone to create this for you.

I could go on with a million examples, but you get the idea.

Step 2: Build Your House

When building an email list you need a place to send people to to pick up your free offer. There are different terms for this. A squeeze page, landing page, optin page, etc, but basically it's a page online where you send targeted people to (that has text and your email list form) that entices people to put their information in to get on your list.

There are so many tools and page builders out there now that ANYONE can do this. If you absolutely can't you can also hire someone to do this for you. See there's no excuses here. There is a way to do it all. 🙂

Basically you just need one page to put your text (persuasive words) and your optin form on, and one page as a thank you/download page.

That's it!

Note: An autoresponder service is something you'll need for this step. It's where your leads “live” and where you can email them, and do some other email marketing tricks we will talk about in Step 3.

Step 3: Create Your Emails

Now the above two steps are what we call list building. Step 4 falls under list building too, but this step is all about email marketing.

Email marketing consists of emails that you create and send to your list. You can create one off emails and send to your list about things that make you money or you can create an email series, load it into your autoresponder, and your email list subscribers will get them in the sequential order that you setup.

There's two very important parts to email marketing.

Part 1: Your subject line – If your subject line doesn't get people to open up your emails, they'll never read your emails, and then they'll never click on anything that makes you money in your emails.

Part 2: Your email copy – This is the actual words you put in your email. Generally these are persuasive words that you will use to get people to click on a link in your email. If you can't get people to click you're never going to make any money.

Learning to write emails is a long process. You've got to learn what to write and then practice to get better and better. Is what I recommend you do is either hire an email copywriter or use email templates.

I have a great resource called My Email Templates that will give you 101 fill-in-the-blank email templates that you can use to create all kinds of different types of money getting emails.

You can see them at http://www.MyEmailTemplates.com

Now let's move on to step 4…

Step 4: Build Your List!

Once you have a page up where you can entice people to get on your list, you've got to start sending people to that page.

There are thousands of different tactics that you can use. If you want to start building your list in 24 hours I highly recommend you use paid advertising. Google PPC ads, Facebook ads, Instagram ads, (the list goes on and on and on) are a great way to get targeted people in front of your page and start building your list.

There are many different strategies out there for getting people to visit your email list building site. It's up to you to create a plan, implement it, and be consistent with it.

The minute you stop driving people to your email list building page is the moment you stop building your list.

Okay so to sum this all up…

Step 1: Give Em' Something! – Create something you can give away for free.

Step 2: Build Your House – Build a page to build your list.

Step 3: Create Your Emails – Create emails that get people in front of your money makers.

Step 4: Build Your List! – Use website traffic tactics to get people to your email list building site.

If you follow what I have shown you here there's no reason that in the next 24 hours you shouldn't have a fully functioning list building machine setup and building you your own profitable email list!

I wish you much success on your list building and email marketing journey!

Reminder: Email marketing is probably the hardest part of this entire tutorial. I highly recommend you pick up the My Email Templates package that has 101 fill-in-the-blank email templates in it to help you to start creating emails that get people to open up their emails, read them, and click on the links inside. You can grab access to the My Email Templates package at http://www.MyEmailTemplates.com